Euro RSCG has roped in Sushant Panda to head its Delhi operations. He has moved in from Bates and replaces Atulit Saxena who left the agency last month.
The online arms race is heating up. As 700 of Microsoft's most important advertisers and agency executives descended on its corporate campus for the second day of its Strategic Account Summit, Microsoft CEO Steve Ballmer unveiled the company's AdCenter, the advertising platform through which it will serve ads to all the companies various online products.
Handset manufacturers such as Nokia, Sony Ericsson, Motorola, and Samsung have launched a slew of mobile phones in India over the last few weeks, giving MP3 players stiff competition.
After successful publishing specialised books and magazines on interiors, Source Publishers have now forayed into the beauty and salon industry with its new bi-monthly magazine ‘New Age Salon’. The magazine focuses on hair, skin and beauty products, as well as therapy and treatments and is priced at Rs 75.
NDTV has signed an exclusive contract with cricketer Mahendra Singh Dhoni, under which he will be available exclusively for all interviews, views and special shows with the channel. The contract is for a year beginning May 7, 2006.
Monster India, which completely revamped its website on February 19, 2006, has launched a new TVC, which reinforces the job site’s claim to find the right job for the right person in a dramatic way.
NDTV Profit has added some innovative fare to spruce up its weekend offerings. Two new programmes have debuted on the business channel this weekend and three more will be added to the programming line-up in the coming weekend.
He may not have the financial muscle of Bill Gates, but Bill Thompson commands considerable respect and following among Netizens, that includes bloggers too. While most bloggers prefer to remain anonymous, they were only too happy to come out in the open when Thompson came calling at the 11th Delhi Bloggers Meet.
RK Swamy/BBDO has recently made two senior level appointments. Ramamurthy Iyer, former Associate VP, Advertising Avenues, has joined as Client Services Director. He will be reporting to Shailen Sohoni, Senior Vice-President, RK Swamy/BBDO. Sanjeev Dassani, Creative Director, Pressman Advertising, has joined RK Swamy/BBDO Kolkata, as Creative Group Head, Copy Department.
Entertainment Network (India) Ltd in association with Nokia has announced the winners of the third annual Mirchi KAAN Awards. McCann Erickson walked away with the Agency of the Year award, bagging 16 awards on the way, while O&M won 14 awards and Leo Burnett seven.
The ABC management council is to decide on whether Deccan Chronicle should be issued a certification for its circulation in Chennai. The Hindu’s contention is that Deccan Chronicle pays a trade commission that is higher than the ABC norm of 40 per cent of the cover price.