Vikas Gupta, Coca-Cola India’s Marketing Head, has put in his papers recently. He is set to join media group ABP Ltd as President-Businessworld, and Group Chief Marketing Officer, based in Delhi.
Japanese brand Panasonic, which enjoys good equity worldwide, is rolling up its sleeves to take on its Korean and Japanese counterparts in the Indian consumer electronics market.
Cola wars are all set to make way for a possible fight in the health drinks business, with the segment growing at a commendable 20-25% in recent times.
Awaaz, India’s first dedicated consumer channel, recently underwent a rigorous and complete transformation. The new look has been designed by broadcast animation company Renderon. The look has been changed to suit the tastes of the new and ambitious Indian consumer, who forms the vast majority of the viewer base of Awaaz.
The latest in a long line of talent hunts could be a dream-come-true for starry-eyed youngsters. Hungama TV has launched its ‘John aur Kaun?’ contest for kids in the age group of 7-17 years. Two lucky winners – a girl and a boy – will get a chance to act alongside John Abraham in a movie to be produced by UTV Motion Pictures.
With 338 FM channels poised to begin operations in 91 cities in the next six months, an estimated 18,000 professionals will be required to run these stations. Keeping in mind this huge requirement for trained manpower the EMDI Institute of Event Management and popular RJ and TV host Roshan Abbas’ Encompass Events have joined hands to launch India’s first training establishment in radio.
Bhupendra Singh Kamra, VP, Business Development with TDI International, has put in his papers after spending five years with the outdoor advertising agency. Kamra’s next destination is not finalised yet. However, while speaking with exchange4media, Kamra revealed that he was “seriously looking at going on my own”.
Tribune is revamping its editorial content with two new weekly supplements focusing on real estate and Himachal Pradesh. The supplement on Himachal Pradesh, christened Himachal Plus, is being launched on May 3, while the one on real estate will be unveiled on May 6.
Lensman Sharad Haksar continues to add international honours to his kitty. He has followed up the Cannes Silver Lion work and the New York Festivals Gold in 2005 with a D&AD ‘in book’ this year. And now, two of his creations have made it to the Communication Arts’ Photography Annual for the year 2006.
Timex Watches Ltd, has come up with a new brand campaign ‘Timex – What Next?’ The company also unveiled its new Timex 2006 international collection in the presence of its brand ambassador, Brett Lee, in the Capital on Tuesday.
Starcom MediaVest Group in Delhi has won the media mandate of Kohler India Corp and Kajaria Ceramics. Triton Communications was the incumbent agency handling the Kajaria business, while Starcom is Kohler’s global partner.
Tyre manufacturer Goodyear has awarded its creative duties to Euro RSCG, Delhi, while the media duties have been entrusted to Media Planning Group (MPG), Delhi. While McCann-Erickson was handling the creative duties, media was being handled by Universal McCann. The account size is estimated to be upwards of Rs 10 crore.
Solutions has signed on eight new clients: Solid Works, Cycle Brand Agarbatti, DNA Perfumes, Britannia - Anlene, Nerolac Assured Paint Service (NAPS), Nerolac Disney Emulsion, Pfizer Listerine and Pepsi.
Anand Rathi Securities, a leading full service securities firm providing the entire gamut of financial services, has roped in Prachar Advertising and Meridien as its advertising partners. While Prachar Communications has been entrusted with its media duties, Meridien will be handling the creative duties.
Dentsu Marcom, Mumbai has won the media and creative business of express distribution and SCM brand, Gati. The account size has been pegged at Rs 10 crore. Gati is now embarking on a major exercise to reinforce its leadership position as a logistics pioneer and leader.