International sports brand adidas has announced the appointment of Hartwin Feddersen as the new Marketing Director of adidas India. Feddersen has earlier worked with EAC Nutrition, Singapore, for six years, and most recently as Regional Category Marketing Manager-Infant Nutrition. He has also worked with Dumex (Malaysia) as Product Group Manager for two years.
After trying a dose of reality, Coca-Cola Co is turning to the effervescent message that drinking a Coke is “happiness in a bottle” for its new advertising campaign.
Sensing an operational turnaround, appliances maker Whirlpool, India is planning to rev up its operations in the country. On the cards is an investment of around $20m over the next year or so in developing a new line of products, expansion of its export basket and introduction of a new category of products in the Indian market.
It's a war out there between Chlormint and Mint-O-fresh. And if marketing experts are to be believed, the objective is to wipe out the 50-paise coin from consumer mindspace.
Red FM has announced the launch of a celebrity cricket show called RED FM Cricket Masala. The show will have cricketer Ajay Jadeja live in Red FM studio talking about cricket, spiced up with music, gossip and anecdotes from the man himself.
Naukri.com has entered the Middle East market with its latest online venture - Naukri Gulf. The new job site has been launched to serve both recruiters and jobseekers in the Middle East region. The first international office of Naukri.com has also come up in Dubai.
Himanshu Kapadia, CEO of Concept PR, is joining Adfactors PR as Vice-President, effective from April 1. Kapadia was with Concept PR for 15 years. Adfactors PR, which is part of the Adfactors Group, has among its clients ABN Amro Banking Group, Blowplast, Crest Animation Studios, IDBI Bank, and IL&FS Investsmart.
Following the huge success of full length animated feature film ‘Hanuman’, Percept Picture Company (PPC) and Toonz Animation India are all set to produce its sequel – ‘Hanuman 2’.
In keeping with the move towards media convergence, STAR India has come up with what can be called as India’s first webisode. March 31 saw STAR’s official website, Indya.com, premiering the channel’s forthcoming show, ‘Pyaar Ke Do Naam…Ek Radha, Ek Shyaam’ on Indya Tube.
Come April 3 and readers of Gujarati Mid Day will hold in their hands a much more trendy and smaller in size newspaper as Gujarati Mid Day will shed its broadsheet format to fit into a new compact tabloid size. There has not been any change in the number of pages as the newspaper will be of 24 pages but 20 pages will be in colour.
All anticipation and crystal gazing around the English movie genre comes to an end as PIX finally hits the screen and eventually enters the choice game – for both viewer and advertiser. The channel launches pan India on April 1, 2006 with three core franchises and a festival planned.
Soon on the heels of the launch of Filmy, its Hindi movie channel, Sahara One Media and Entertainment Ltd is now ready with a Hindi music channel, which is slated for launch soon. Along with Sahara One Television and Filmy, the music channel will complete the genres of mass Hindi entertainment from Sahara One.
Zee Telefilms Ltd (ZTL) has agreed, in-principle, to acquire 60 per cent stake in Venus Films Pvt Ltd and Venus Records & Tapes Pvt Ltd. This acquisition is subject to due diligence and final approval from Board of Directors of ZTL.
Following the exit of Aaj Tak Executive Producer, Ashutosh, another senior Aaj Tak staffer, Deputy Editor Mrityunjay Kumar Jha, has also put in his papers to join under his ex-colleague at IBN 7. A few other senior Aaj Tak staffers like Metro Bureau Head, Prabal Pratap Singh; Senior Special Correspondent, Sumit Awasthi; and Principal correspondent, Sukesh Ranjan are likely to leave shortly to join IBN 7.]
<p align=justify>Internet spends have already gone up in India in the last year, but people are still doing it without any data or research to base their decisions on. Advertising accelerates when there is measurement. Nielsen Media Research launched Hispanic panel in the US and advertising on the panel increased significantly following that. NetRatings launched in New Zealand and advertising almost doubled in one year of that. Clients, particularly in markets like India, are starved of some kind of information. Right now, they have to depend on company server logs, which can be inflated for any number of reasons. It’s not good to trust server logs.