WPP launches OOH entity Kinetic in India; Pratap Bose appointed MD, South Asia, Kinetic
WPP's global out-of-home (OOH) entity Kinetic, which took shape from the merger of Poster Publicity and Portland OOH agencies, is finally becoming operational in India. To head Kinetic’s operations, Pratap Bose, currently President of Ogilvy Activation, India, has been roped in to head Kinetic’s operations as Managing Director-South Asia, Kinetic.