Upasana Nath
editor@exchange4media.com
@Upasana Nath
Authors
Guest Article: Taking the innovation route to marketing success
A space as dynamic as marketing cannot provide deliverables in any industry without incorporating innovation. A lackluster response from the market is eventually a yardstick of failure for any marketing concept, states Upasana Nath, Head - Bangalore , Zomato.com.