Souvik Mitra
editor@exchange4media.com
@Souvik Mitra
Authors
Put the 'public' back into Public Relations: Ashwini Singla, Genesis Burson-Martseller
The inaugural PR & Corporate Communications Summit featured some very insightful keynote addresses. One such keynote address was delivered by Ashwini Singla, CEO, Genesis Burson-Martseller, said that in its present state, the PR profession was grossly "undervalued as well as underrated" and there was need to put the 'public' back into Public Relations.
Credibility is the foundation on which the entire PR industry works: Dr Sanjaya Baru
The first ever India PR & Corporate Communications Summit, held in Delhi on May 21, 2010, commenced with a special address by Chief Guest Dr Sanjaya Baru, Editor, Business Standard, and former Press Advisor to the Prime Minister of India. While covering the various issues facing the industry today, Dr Baru highlighted the importance of credibility in PR.
Global Media Business Forum: The new paradigm of business media
The Global Business Media Forum, in its final day, focussed on new horizons in business media. Each of the sessions gave a refreshing perspective of the existing business principles in the business media sector. The concluding day also saw an interesting Q&A session between Dr Pramath Raj Sinha and Vanita Kohli-Khandekar.
India B2B Media Summit 2010: Of building communities on the web
Carrying the discussions forward, the afternoon sessions at the India B2B Media Summit 2010 covered issues such as technology landscape, social media, and content evangelists, among others. The Summit concluded with a CEO Roundtable. The Summit was held in Mumbai on February 22.