PR & Corp Comm industry demonstrated its versatility in 2020 Guest Column: Siddhartha Mukherjee, Founder - Brand Balance, explains 10 key milestones that PR & Corp Comm scored in the year 2020 Siddhartha Mukherjee Dec 22, 2020 2:05 PM
Why some PR teams successfully extract their pound of flesh: Siddhartha Mukherjee, Eikona Guest Column: Business Head of Eikona & Senior VP - Corporate Communications explains why agencies fail to get the desired fee hike Siddhartha Mukherjee Oct 5, 2018 8:54 AM
5 Basic Benefits A Measurement System Should Provide: Siddhartha Mukherjee, Eikona Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks Siddhartha Mukherjee Jul 11, 2018 8:55 AM