Shraddha Shirodkar
shraddha.shirodkar@exchange4media.com
@Shraddha Shirodkar
Authors
Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017
The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust
With the overseas subscription box business growing exponentially, is India ready?
“The success of innovative subscription brands, particularly among younger age groups, has disrupted some industries and has challenged established business models,” observed Warc Toolkit 2017, earlier this month
On National Tourism Day, a sneak peek at the most memorable India tourism ads
In 2015, foreign exchange earnings from tourism amounted to Rs. 1,35,193 crore, with an annual growth rate of 9.6 per cent
Experiential marketing plays key role in Tata Motors' Hexa launch
With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA