Sapna Arora
Chief marketing Officer
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Authors
Sapna Arora is Chief Marketing Officer of online marketplace OLX. Arora has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways
Nuances of brand communication during a crisis: Sapna Arora, OLX
Guest Column: Sapna Arora, CMO of OLX India, says brands should weigh every piece of communication they undertake & evaluate its necessity during times of crisis