Sanstuti Nath
Correspondent, PITCH
sanstuti.nath@exchange4media.com
@MagazinePitch
Authors
Correspondent
Agility, adaptability & technology important in crisis time: Oliver Mirza, Dr. Oetker
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown
MyTeam11 expanded fantasy portfolio to 9 types of sports during the lockdown: Vinit Godara
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming
Virtual community unboxing of OnePlus 8 got us nearly 98M impressions: Siddhant Narayan
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown
Brands should convey hope, togetherness & transparency post-lockdown: Kantar
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour
It’s going to take about 2-3 quarters for business to normalise: Ashish Dhruva, Cleartrip
Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry
Brands reiterate commitment towards nature on World Environment Day 2020
Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures
Brands rally for an ‘Atmanirbhar’ India
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative
We promote digital events since they have a wider reach: Shreyas Srinivasan, Paytm Insider
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more
TikTok beats odds to stay a favourite among brands
According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok
Is online shopping the future of car purchases?
From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms
Brands take a dig at Elon Musk's quirky baby name
Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it
Snapchat lens for ‘Four More Shots Please!’ brings friends closer during social-distancing
The collaboration between Amazon Prime & Snapchat came into force after data showed that Snaps sent between friends have spiked during the lockdown, surpassing the peaks during holidays & festivals
#HappyAtHome's first edition saw 6 million unique views in one weekend, says Gunjan Arya
Gunjan Arya, CEO of OML India, talks about bringing their most successful on-ground event, Bacardi NH7 Weekender to stuck at home consumers with the #HappyAtHome edition
Did the lockdown accelerate the digitisation of India Inc?
Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing
'Contactless' dining to become the new normal in the post-COVID-19 world?
Brands are coming up with a 'contactless' dining option to address the changing consumer sentiments towards health & hygiene
Indian Police tote memes & pop culture references to fight COVID-19
Knowing that mere presence on social media won’t be enough, law enforcement forces have been leveraging everything from old ads to movies in a bid to keep people informed
Banks amp up digital strategies during COVID-19
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
As COVID-19 lockdown restricts in-person events, organisers take the digital route
Experts say that the virtual event industry is a new emerging market with untapped potential
COVID-19 to alter consumer behaviour & marketing response permanently: WPP report
The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.
‘Social media platforms ensure two-way communication’
Janhvi Kapoor helps target the primary audience of Mint ChocOn, says S K Jain, CEO & MD, Mahak Group
Audio OTT platforms see ‘silver lining’ despite ad revenue dwindling during the lockdown
The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over
India Inc hands out relief aid to fight COVID-19
Several brands have announced relief packages to help the nation in a state of lockdown due to the pandemic
Hospitality industry ups its game to deal with COVID-19
At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards
Indian health & hygiene brands rise to COVID-19 challenge
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
EduTech sees rise due to Coronavirus, offers free content to students stranded at home
The industry has witnessed a 50% increase in consumers as companies offer free content to the quarantined students
COVID-19 ails movie theatre business, could lower revenue by 50%, say experts
The government has ordered the lockdown of public spaces, including movie theatres in several Indian states until March 31