As 2016 draws to a close, Sangeetha Aiyer, Vice President & Head Marketing - A+E Networks I TV18 talks about social media giant Facebook’s Newsfeed being one of the biggest game-changers and its far-reaching consequences on content consumption
Broadcasters should look at the growth of the online video industry as an opportunity to effectively target and reach a broader audience, says Sangeetha Aiyer, VP & Head, Marketing, A+E Networks TV18