Ritushree Patra
guestcolumn@exchange4media.com
@Ritushree Patra
Authors
If Content is not right, everything else is irrelevant-- Morden Chen, GM, APAC Ad Sales, Cheetah Mobiles
In an interview with exchange4media, Chen speaks about the future of mobile marketing in India and the company’s long term plans for the region
Creative agencies need right balance of art, science & technology: Alasdair Lennox
Alasdair Lennox, Executive Creative Director, EMEA, Fitch deliberated on how advertising agencies can avoid being obsolete at Goafest2016
We believe in culture changing ideas: Benny Thomas @Goafest2016
The second day of Goafest 2016 kick started with a ‘Knowledge Seminar’ presented by Dainik Bhaskar. Benny Thomas, Executive Strategy Director, Crispin Porter + Bogusky deliberated on the company’s benchmark campaigns. The session was moderated by Ambi Parameswaran, President, AAAI
A lot of clients today do not understand the business: Samar Singh Sheikhawat @Goafest 2016
Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd spoke about some crucial factors that the agencies need to adopt during the ‘Industry Conclave’
Perception is experience plus reality: Abhishek Ganguly @IPRCCA 2015
The keynote of IPRCCA 2015 was delivered by Abhishek Ganguly, Managing Director, Puma India. In his address, Ganguly shared his views on the factors that affect the ‘P3 India- Perception, Position and Proposition of India’
Lenovo, Motorola join hands to drive innovation in smartphone technology
The team demonstrated upcoming technologies like Lenovo’s smartcast concept, ‘Active Display’, ‘Moto Vice’, quick camera proposition and world’s fastest smartphone charging
Facebook introduces ‘Slideshow’; solves video ad streaming in slow connectivity
Slideshow is an ad format which auto-plays a series of photos as a slideshow with transitions so it looks like a normal video but is quickly loaded across any connection or device
Tata Chemicals launches Tata Sampann Spices; Aims at revenue of Rs 5,000 crore in 5 years
Tata Sampann Spices will be available across the northern market by the end of the year, followed by the west, east and south market
Shopmatic launches in India, targets to achieve 1million mark by next year
The Singapore based SaaS company focuses on creating a wholesome eco system for the otherwise offline sellers to sell their products online
IndiaMart targets Rs 2,000 crore revenue by 2020
An announcement for the platform’s Big Brands program was also made which is an integral part of Vision 2.0 and had initially built Rs 200 crore business by catering to small and medium enterprises
Payback increases reward options by 10X as part of the 'Nothing is Pointless' campaign
The revamped mobile app has two added features ‘Payback Bingo’ and ‘Payback Infinity’ which make the app more interactive than its predecessor
Brands adopt ‘No shortcut to success’ formula to market their products
Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns
Following Maggi crisis, Starbucks stops using ingredients blacklisted by FSSAI
FSSAI had rejected applications submitted by Starbucks for a total of 32 products