Purba Das
editor@exchange4media.com
@Purba Das
Authors
Pitch Exclusive: Parle Products kills Musst and goes for Full Toss
After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?
Bacardi takes the digital route for ‘Bacardi Together’
Bacardi India has unveiled its global campaign ‘Bacardi Together’ in India. The spirit brand has upped its digital budget by 30 per cent for the campaign.
Involve viewers with your shows: Rajat Sharma
How should GECs and news channels reinvent themselves to meet changing needs of the audience and advertisers? Rajat Sharma, Chairman & Editor-in-Chief, India TV, shares how...