Prakash Sikaria
guestcolumn@exchange4media.com
@Prakash Sikaria
Authors
Guest Column: Increasing relevance of commerce advertising as ad blockers usage grows: Prakash Sikaria, Flipkart Ads Group
A series of ads that follow us like ghosts, apparently based on our searches, has haunted most of us and soured several people’s online experiences. They are intrusive, irrelevant and in-your-face. In such a scenario, ad blockers brought a sigh of relief for online consumers. However, for marketers and publishers it has become a worrisome woe. After all, a major chunk of revenues sites earn comes by running ads, writes Prakash Sikaria, Business Head, Flipkart Ads Group