Pradeep Menon. M
Co-founder, Head - Branding & Strategy, Blackswan India
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Advertising not a one-stop solution: Lessons from Byjus & Paytm
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Branding lessons: Roadshows alone won’t win hearts
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study