Paddy Rangappa
guestcolumn@exchange4media.com
@Paddy Rangappa
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Guest Column: An insight is a powerful, long-term source of brand growth: Paddy Rangappa
The right insight can shape your brand’s strategy and help it to make a subtle emotional connection with its consumers, thereby increasing its mental availability, says Rangappa
Guest Column: Developing brilliant advertising requires CRAFT: conviction, resources, approach, foundation and teamwork: Paddy Rangappa
For a brand to make an impression, it first needs to up its mental availability in the consumer’s mind, says Rangappa