Neena Dasgupta
Neena.Dasgupta@e4m.com
@NeenaDasgupta
Authors
The author is CEO and Director, Zirca Digital Solutions
'It’s time to boldly go where few businesses have gone before'
Guest Column: As businesses prepare to tackle a new post-COVID world, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, tells us about her strategy for these challenging times
Women today are breaking the glass ceiling by balancing all facets of life: Neena Dasgupta
Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day
How Micro Boredom can lead to disruptive innovation
Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers
Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca
Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute
Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions
The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta