Naziya Alvi Rahman & Sonam Saini
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'Access to Raw Level Data big boon for news broadcasters'
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
RLD in broadcasters' hands will reduce chances of tampering, says industry
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
We were neither consulted nor informed: ISA's media charter irks agencies
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover