Lara Rebello
guestcolumn@exchange4media.com
@Lara Rebello
Authors
Teams of specialists will always do a better job for clients than a group of generalists: Jonathan Hughes
Jonathan Hughes, International President of PR and brand management agency Golin talks about the company’s G4 model, which replaces generalist account teams with four communities of specialists – Explorers, Creators, Connectors and Catalysts
Havells' move from comedy to social forwardness spells success for the brand
Lowe Lintas' social conscious campaigns for Havells like 'Hawa Badlegi' and 'Respect for Women' promote the brand by simple association with positive progressive ideas