Krishna Iyer
Director - Marketing
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Authors
Krishna Iyer is Director - Marketing, MullenLowe Lintas Group
The Olympic stage as an arena to display soft power
Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically
Anant and Radhika’s B(r)and, Baaja, Baaraat – an extravagant show of India’s soft power
Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally