Denny Joseph
guestcolumn@exchange4media.com
@Denny Joseph
Authors
Guest Column: Brand Consistency: Walking the tight rope: Denny Joseph
Digressing from the established and accepted communication, results in loss of recall for the brand. This makes consistency in brand communication, both internal and external, of utmost importance for brands, finds Denny Joseph, Vice President, Key Accounts, Magnon eg+
Guest Column: Brand Consistency: Walking the tight rope: Denny Joseph
Digressing from the established and accepted communication, results in loss of recall for the brand. This makes consistency in brand communication, both internal and external, of utmost importance for brands, finds Denny Joseph, Vice President, Key Accounts, Magnon eg+