Bhaskar Majumdar
Head – Marketing Communication, CSR and Digital, India and South Asia, Egis
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Authors
Head – Marketing Communication, CSR and Digital, India and South Asia, Egis
Unifying storytelling threads in the entwined worlds of Media and PR
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times