Bharat Khatri
Country Lead, Xaxis India
bharat.khatri@xaxis.com
@bharatkhatri
Authors
Bharat Khatri is Country Lead, Xaxis India
Why brands need to take an ‘omnichannel’ approach to marketing
Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels
Programmatic technology is transforming retail experience: Bharat Khatri, Xaxis India
Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys