Arpita Mukherjee
Principal Correspondent
arpita.mukherjee@exchange4media.com
@arpitamukherjee
Authors
Arpita enjoys learning about the media, entertainment, advertising and marketing industries with a special focus on the broadcast and Out-of-Home (OOH) industries. She is always looking for interesting people with new stories and perspectives
Our idea is to build a sports community in India: Neville Bastawalla, SPN
Neville Bastawalla, Head, Marketing & On-Air Promotions, Sports Business, SPN, shares his plans to cement the network as a global multi-sports arena
Only having a show conversation does not build a brand: Navin Shenoy, Viacom18
Navin Shenoy, Head Marketing, Youth, Music & English Entertainment, Viacom18, talks about MTV’s evolution over the years and how it continues to remain relevant to the youth today
How Sony Yay! plans to build on characters
Leena Lele Dutta, Business Head of Sony Yay!, talks about the importance and process of building indigenous characters, and how the channel uses this to drive business further