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Arka Roy Chowdhury
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Authors
Arka Roy Chowdhury
‘TV is the largest reach medium in India’
Samir Sethi, Head of Brand Marketing, Policybazaar, talks about his brand journey, ways to connect with audiences, advertising during elections and more
Zed Black: We’re not big on digital marketing
Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more
We have consistently prioritised quality: Rajeev Jain, DS Group
Rajeev Jain, Sr. Vice President, Corporate Marketing, DS Group discusses the brand’s ongoing marketing strategies, its preferred channels for advertising and more
Relaxo wants to broaden its geographical footprint: Sachin Chhabra
Sachin Chhabra, Vice President & Head of Marketing, Relaxo Footwears talks about the future of the brand, its marketing approaches and messaging, and more
‘Don’t think consumers would forgive us if we were unauthentic’
Alok Agarwal, CMO, Orient Bell, talks about the brand’s customer-centric approach, while also sharing the brand plan for the upcoming Lok Sabha elections, and more