Guest Column: Reinvent but retain legacy The secret to re-branding is to reinvent a brand without losing/weakening attributes that have worked for it in the past, says Arif Ali of Loop Mobile Arif Ali Jul 5, 2012 7:18 PM
IMPACT Annv Spl: Marketing mantras for telecom brands Arif Ali, Head - Brand & Communications, Loop Mobile India Ltd, writes about how to navigate the telecom industry successfully. Arif Ali Dec 16, 2011 7:39 AM