Anup Sharma
anupsmail@gmail.com
@TweetsAnup
Authors
Strategic Communications Consultant with 2 decades of experience in Public Relations, Political Campaign Management, Digital and Social Media Marketing
Engagement for purpose: A renewed focus on ESG - Environment, Social, and Governance
Guest Column: Strategic Communications Consultant Anup Sharma writes about the need for organisations to be purpose-driven, going beyond business and making a larger impact on the community
Going viral: How brands are realigning their communication during the Coronavirus crisis
Guest Column: Anup Sharma, Mentor, The Lentils Institute, analyses how the COVID-19 outbreak has forced companies like Corona Beer & KFC to alter their brand messaging to suit the current crisis
Fake News: The new manifesto for electioneering: Anup Sharma
Guest Column: Sharma, Mentor, The Lentils Institute explains how parties have resorted to different ways of spreading fake news via social media ahead of the elections
PR Trends in 2019: Anup Sharma, PRCAI
Guest Column: From Artificial Intelligence to Engagement, Anup Sharma, Senior Director at PRCAI takes us through some of the PR trends we are likely to see in 2019
5 PR lessons from FIFA World Cup 2018: Anup Sharma
Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup