Amitabh Pande
Country Marketing Manager
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Authors
Amitabh Pande is Country Marketing Manager of Swedish furniture company, IKEA India
As marketers, we need to think like humans and not ‘consumers’: Amitabh Pande, IKEA India
Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis