Ambika Sharma
guestcolumn@exchange4media.com
@Ambika Sharma
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Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy
Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy
Guest Column: Protecting the most valuable assets
Take initiatives to make work rewarding for employees, improve work-life balance & increase productivity, says Ambika Sharma, Pulp Strategy
Guest Column: On campus it’s all one big commercial
College students are a tough crowd for marketers as they ignore traditional media. They do, however, listen to one another, says Ambika Sharma of Pulp Strategy
Kids – Influencers of today & consumers of the future
Children are hubs of information; they recognise, form opinions on brands and tend to skew towards products, says Ambika Sharma