Ajay Mehta
Founder and MD, Interactive Television (iTV) and MD, Kinetic India
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Looking forward to a data-rich future for OOH
Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
‘Heed the year that woke us up’
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums