Authors

The deal was finalised on September 10, 2024

Ajay Chandwani Sep 13, 2024 10:59 AM

As many as 182 different companies have participated in Creative Abbys, making it the largest number of different companies participating in any year till date, says Ajay Chandwani, Director, Percept

Ajay Chandwani May 31, 2014 10:18 AM

More agencies are feeling the heat of mediocre work that many large clients are putting out to meet sales objectives, rues the Director of Percept

Ajay Chandwani Apr 6, 2013 9:00 PM

More agencies are feeling the heat of mediocre work that many large clients are putting out to meet sales objectives, rues the Director of Percept

Ajay Chandwani Apr 6, 2013 8:59 PM

Creative Abby has come a long way from the iconic advertising award it symbolised for several decades. From the traditional print and TV excellence in creativity that it stood for a long time, Creative Abby touches a wide spectrum of fields, making it more than just an advertising award. Many a creative reputation has been built first on the Abby stage before making an impact at Cannes, Clio and One Show, says Ajay Chandwani.

Ajay Chandwani Apr 10, 2010 11:13 AM

For years, the Abby has been the benchmark for creative excellence in Indian advertising. Brand Abby has gone through turbulent times, but has emerged stronger than even before today. We believe these trends will continue with more specialist companies being keen to participate. The Abby is today present across the spectrum of advertising and media and has evolved into a communication award, says <b>Ajay Chandwani. </b>

Ajay Chandwani Apr 3, 2009 6:08 PM