Dhoni pays surprise home visits to fans for Lay’s
Dhoni joins Lay’s as the brand ambassador with this campaign
Date-wise News
Cornitos unveils campaign with its new mascot Corny
The campaign highlights Corny - Wild and Uncooperative Chimp’s denial to the stadium and his continued determination and spirit to witness Live Cricket
BYJU’S appoints Pradip Kanakia as Senior Advisor; Nitin Golani gets add’l role as CFO
Incumbent CFO Ajay Goel will be returning to Vedanta
Meta posts 13% growth in gross ad rev for FY 2023
In FY22, the company recorded advertising reseller revenue of Rs 16,189 crore
Scarecrow M&C Saatchi elevates Kapil Tammal as National Creative Director
Lalit Sakurkar and Yuvraj Gorule as Group Creative Directors
Reliance-Disney deal: Indian media business headed towards duopoly?
If the deal goes through, Reliance-Disney will command 43% of the ad market share and Zee-Sony will have 25% share, leaving very little for other players
Max Life Insurance gets Rohit Sharma to be ‘Sharma Ji Ka Beta'
The campaign sees the Indian skipper’s wife Ritika Sajdeh take on the role of an insightful interviewer
Burger King India democratises Whopper with new TVC
The TVCs will be aired in multiple languages
News channels are divided on BARC matter: Apurva Chandra
In an exclusive interaction with exchange4media, the Secretary for Ministry of Information and Broadcasting, spoke about the functioning of BARC and data transparency amidst a host of other issues
Twine Digital celebrates 10 years of digital excellence
Over the past decade Twine Digital has demonstrated remarkable growth