Law & Kenneth Delhi has won the creative duties of Kent RO Systems. No pitch process preceded this win, however there were a series of presentations made to the client.
Close on the heels of the General Motors win, Madison Media has added another large business to its kitty – Shriram Transport Finance Company Ltd (STFC), India’s largest player in commercial vehicle finance. The size of the business is approximately worth Rs 50 crore. It is for the first time that the business has been consolidated to a media AOR.
Joseph Eapen has been appointed as CEO of Media Research Users Council (MRUC). The development was announced by Andrey Purushottam, Chairman of the Council on behalf of the MRUC Board. Eapen will join by the end of this month. His last assignment was as CEO of aMap.
MTV is scaling up its programming line-up in the year ahead and has decided to add more long-format shows. This decision was taken after shows such as ‘Roadies’, ‘Splitsvilla’ and ‘Rock On’ have carved a niche for themselves. The production of these long formats would be done by external content and production companies.
Radio Mirchi is the hot favourite among women listeners in Mumbai, followed by Red FM, Radio City and Big FM. This is as per the RAM data in the all female 12 plus category, all place of listening from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20).
GrihShobha, the women-centric magazine from Delhi Press, has adopted a new design and fresh look for its Hindi, Bangla and Tamil editions. This marks the beginning of the revamp process of the various magazines in Delhi Press’ bouquet. Apart from the design and look, some changes have also been made in the content of GrihShobha.
I am confused, my mind is in a whirl, says Sandeep Bamzai as he wonders whether anyone can make more sense of the Ayesha-Shoaib-Sania triangle. A failed, under-the-scanner Pakistani cricketer is marrying a failed Indian tennis player. Wedged between them is a Hyderabadi woman, who claims she is Shoaib’s first wife and all she wants is an honourable divorce.
After a good quarter of a century Rasna has come up with a new marketing strategy. For years kids had been cooing ‘I love you Rasna’ in its various ads, now the brand has adopted a new tag line – ‘Shararat ek ghoont’ – to appeal to today’s gadget-savvy, highly informed kids. Rasna is also targeting rural areas and small towns in a big way.
MIB has started receiving fresh applications for uplinking/ downlinking of TV channels from April 1. It may be recalled that in January this year, MIB had announced that it had suspended considering the pending or new applications with the Ministry regarding uplinking and downlinking of TV channels in India. exchange4media spoke to CASBAA and the IBF to throw more light on this issue.
The shortlist for the Creative Abbys at GoaFest 2010 has been announced. This year, a total of 571 entries have made it to the shortlist. The agencies that have a high number of shortlists include Ogilvy India, Mudra Group, Leo Burnett India, Publicis Communications and JWT India, among others.