Date-wise News

Liquor companies have been treading an uneasy path, hemmed in by tough laws on advertising liquor brands and finding a way to maintain brand visibility through the surrogate route. The Delhi Government’s recent move to dole out stringent punishment to publishers of surrogate liquor ads has the industry further worried. exchange4media spoke with a cross-section of the industry – publishers, advertisers, and ASCI – to get an indepth view of this pressing issue.

Tuhina Anand Nov 11, 2009 8:25 AM

Mudra Group has announced the elevation of Jude Fernandes as CEO of Mudra Advertising and, Sandeep Vij has become the CEO of and DDB Mudra Group. The structure has been put in place to drive the future of the group, where in DDB Mudra too is set to become a stronger brand.

Cassandra Serpes Nov 11, 2009 8:15 AM

Continuing with its proposition of ‘per second billing’, introduced in August 2009, Tata Docomo has come up with a new campaign that highlights its lifetime assurance of per second billing. The campaign has been conceptualised by Draftfcb+Ulka.

exchange4media Mumbai Bureau Nov 11, 2009 8:14 AM

Paul Menacherry has joined Creativeland Asia as Executive Creative Director, where he will be based in Kochi and head the company’s South India operations. Menacherry moves from Quadrant, where he was NCD.

exchange4media Mumbai Bureau Nov 11, 2009 8:14 AM

Rediffusion Y&R has announced its proprietary approach – Brand Conversations – which is built on the premise that in today’s world, brands need a real, ongoing two-way conversation with consumers to recognise that the brand is not just what resides in the consumer’s head, but is actually co-created with them.

exchange4media Mumbai Bureau Nov 11, 2009 8:13 AM

BBDO’s global study on the effect of the slowdown on consumers across markets reveals what is a known fact –Indians are coping with the economic challenges much more positively than their American, Asian and European counterparts. The study was unveiled at a press meet in Mumbai on November 10, 2009. Also present on the occasion was Chris Thomas, Chairman and CEO, BBDO Asia.

exchange4media Mumbai Bureau Nov 11, 2009 8:12 AM

It’s been a rollercoaster week ranging from the ridiculous to the sublime, as veteran journalist Sandeep Bamzai takes a look at some baffling news coverage and incongruous suggestions doled out by a section of the Indian press.

Sandeep Bamzai Nov 11, 2009 8:11 AM

The growth of the digital medium is seeing new categories exploring this medium, more so the sports channels. With growing digital spends, sports broadcasters are quite bullish about this medium. exchange4media finds out what innovations and ways are being employed by different sports broadcasters to tap the digital medium.

Robin Thomas Nov 11, 2009 8:10 AM

Congress party has called for a creative and media pitch for the Jharkhand Assembly elections. It is learnt that the agencies taking part in the pitch include Crayons Advertising, JWT, Percept and K&V Media, among others. The account size is pegged at upwards of Rs 100 crore.

Pallavi Goorha Kashyup Nov 11, 2009 8:09 AM