Authors

Aryendra Khan

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Why episodic brand series build recall that one-off virals can’t

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From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past

Aryendra Khan Jan 14, 2026 11:50 AM

From Amul Girl to AI avatars: How brand mascots are being reimagined

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As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns

Aryendra Khan Jan 8, 2026 12:38 PM

What creativity will mean for brands in 2026

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In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective

Aryendra Khan Jan 6, 2026 1:18 PM